4 February 1984, Queen performed once again at the Sanremo Music Festival in Italy

They mimed their hit ‘Radio Ga Ga’

“Blondie, a German friend of ours from Munich, had shown up in his official capacity as representative for Puma sportswear. He had custom-made a tight red singlet vest with a leaping white puma on the front for Fred, and was delighted when he wore it on stage in front of a TV audience of millions.

In those days, there was little sponsorship or hard endorsements. Queen would be given loads of sportswear from Puma, Nike and Adidas and would maybe wear it – or maybe not. No contracts were signed or heavy lawyers involved. It was very relaxed and low key – just the occasional promo photo. It was a different era.”

Peter Hince

Freddie proudly wearing his Puma singlet

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